Lady 13 Noodles is a renowned noodle restaurant launched in Hong Kong, built around a cherished secret recipe passed down from the founder’s grandmother. The brand centers on the character "Lady 13," who embodies the spirit and story behind the cuisine.

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Our project scope included the creation of a corporate logo, branding illustrations, a complete branding kit, business card production, and restaurant interior decorations. The visual identity was crafted to bring Lady 13 to life—pairing her character with mouthwatering dishes in a style that resonates with both tradition and modernity.

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Thanks to the distinctive branding, Lady 13 quickly rose to prominence and became one of Mong Kok’s most celebrated noodle destinations. The branding played a key role in elevating the restaurant’s image, and the client was extremely satisfied with the results.