This project involves the end-to-end design of the UI/UX and brand identity for SLIVER Marketplace, a one-stop eCommerce platform tailored for senior consumers. The concept is driven by two distinct personas, which guide the entire user journey and interface structure.

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Our goal is to deliver a refreshing, intuitive, and trustworthy shopping experience that breaks away from the outdated and uninspiring stereotypes often associated with elderly-focused retail platforms. Through thoughtful design and strategic branding, we aim to redefine how older users engage with online shopping—making it feel modern, empowering, and enjoyable.